Failed 2023

    Veev

    Factory-built housing sounds great in theory but faces zoning, logistics, and quality challenges that are hard to scale.

    Founded → Closed

    2008 → 2023

    Funding Raised

    $647M

    Industry

    Construction Tech

    Country

    USA

    IdeaProof AI Failure Score

    68/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    55
    Burn Rate Risk
    80
    Founder Risk
    30

    Full Analysis

    Veev raised $647M to build homes using factory-manufactured steel-framed panels—promising to cut construction time by 50% and costs by 20%. The company built a massive factory and secured residential contracts in California. But construction costs spiraled, timelines slipped, and the company struggled to achieve the promised efficiency gains. Housing market headwinds in 2022-2023 (rising rates, falling demand) compressed margins further. Veev abruptly shut down in late 2023, leaving unfinished projects and contractors unpaid. The lesson: construction tech startups consistently underestimate the gap between factory efficiency and real-world construction complexity.

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