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A good CAC for SaaS depends on your segment: SMB SaaS should target $50-200 CAC, Mid-market $200-500, and Enterprise $500-2,000+. More important than absolute CAC is the LTV:CAC ratio—aim for 3:1 or better. CAC payback period should be under 12 months for healthy unit economics. PLG companies often achieve $50-100 CAC; sales-led companies typically $300-500+. Early-stage CAC is usually higher and improves with scale.
Key Good Cac Saas Takeaways
- SMB SaaS: $50-200 target CAC
- Mid-market: $200-500 CAC
- Enterprise: $500-2,000+ CAC acceptable
- LTV:CAC ratio should be 3:1 or better
- CAC payback period under 12 months
- PLG companies achieve $50-100 CAC
- Sales-led typically $300-500+ CAC
- Early-stage CAC improves with scale
Good Cac Saas Statistics
3:1
target LTV:CAC ratio
<12 mo
CAC payback goal
$50-200
good SMB SaaS CAC
$500+
enterprise CAC
Good Cac Saas FAQ
Expert Tips
Optimize ratio, not just CAC
High CAC with higher LTV can outperform low CAC
Track by channel separately
Blended CAC hides underperforming channels
Include all costs
Many undercount CAC by excluding overhead